17 Online Courses on Digital Marketing Offered by Cornell University
Cornell University is one of the best universities in the world and not to forget an Ivy League college. Since its inception in 1895, it has strived to discover and disseminate knowledge to support creative work and promote culture in and beyond the Cornell community. With such educational heritage and history, it is undoubtedly an institution that thrives on its quality of education. Cornell University offers numerous online courses and certifications. Digital Marketing online courses are one such course offered by the university that goes by the name - e Cornell.
This wing of Cornell University is providing online degree courses and certifications in several streams. Cornell University Digital Marketing courses are one of them and are totally worth enrolling for business students and marketers. So, if you are someone who wants to begin a specialized career in digital marketing or add a new skill and distinguished skill to your resume, Digital Marketing courses by Cornell University will be worth pursuing. So let’s get started.
Also read -
- What is Digital Marketing
- Career as Digital Marketing Executive
- Free Digital Marketing Courses & Certifications
Top Cornell University Digital Marketing courses to Pursue Right Now
Course Name | Fee | Duration |
Digital Marketing Certificate | $3,600 | 2 months |
Strategic Hospitality Marketing | $3,600 | 3 months |
Social Media Marketing Certificate | $3,600 | 3 months |
Hospitality Digital Marketing | $770 per month | 3 months |
Growth Marketing Certificate | $950 per month | 3 months |
User Experience Design | $650 per month | 5 months |
Marketing strategy | $650 per month | 3 months |
Digital Photography | $265 per month | 4 months |
Brand Management | $650 per month | 3 months |
Web Design and Development | $650 per month | 3 months |
Product Marketing | $750 per month | 2 months |
Corporate Communication | $950 per month | 2 months |
Marketing AI | $950 per month | 2 months |
Data Privacy Strategy Certificate | $950 per month | 2 months |
Marketing Analytics | $650 per month | 3 months |
Integrated Marketing 360 | $500 per month | 8 months |
PR Strategy | $770 per month | 2.5 months |
Also read: How to Create a Great Digital Marketing Strategy
Note: The eligibility criteria is not determined. The Course is available for all applicants.
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1. Digital Marketing Certificate
As said earlier, Cornell University strives to build a culture of creativity in and beyond its community. Marketing is one of the more creative pursuits in business and this one of the digital marketing courses by Cornell University is the best pick amongst online courses & certifications from top providers. The complete certification is divided into 4 courses that cover different aspects of marketing in the digital world. The scope of these segments is quite comprehensive and will provide the learners with a distinct knowledge of conducting an online marketing campaign. So, learn digital marketing with one of the best schools in the world and witness your career soar to new heights.
Instructor: Clarence Lee
Benefits: 1) Learn from experienced faculty 2) Identify which companies require advertising and marketing services 3) Get acquainted with different tools & techniques of digital marketing
How to Apply: Go to Cornell, pay for the course by entering your email, name and country of residence
Syllabus: Understanding digital marketing landscape & customer funnel, assessing opportunities in paid digital media
Duration: 2 months
Fee: $3,600
Also read: Digital Marketing by Panjab University, Chandigarh via Swayam
2. Strategic Hospitality Marketing
A brand identity is directly connected to the experience that the product is delivering to its customers. Hospitality is an extension of service experience and news to be marketed well. This is one of the best digital marketing online courses enabling the students to think from the user-centric point of view and develop products and services from there. A well-built strategy that analyzes and points at all the crucial factors of consumer experience will help any marketing campaign to succeed.
Instructor : Robert Kwotnik
Benefits: 1) Learn to analyze marketing strategies 2) Develop a service strategy
How to Apply: Go to e Cornell, pay for the course and enter your details.
Duration: 3 months
Fee: $3,600
Also read: 10 Reasons to Enrol Yourself in a Digital Marketing Course
3. Social Media Marketing Certificate
Social media platforms are the place where most of the attention in the world is centered. In this another one of the best Cornell University digital marketing courses, you will learn to leverage social media in the most effective way to build a superhit marketing campaign. You will also learn digital marketing through the routes of social media and become a marketer of the new age.
Instructor: Joanne Reiter, Stephanie Cartin, Rob Kwortnik
Benefits: 1) Learn about social media marketing 2) Get knowledge about different tools used for social media marketing
How to Apply: Go to e Cornell, pay for the course and submit your email.
Duration: 3 months
Fee: $3,600
Also read: Online Social Media Marketing Courses & Certifications
4. Hospitality Digital Marketing
This is amongst the best digital marketing certification courses specifically built for professionals working in the hospitality industry as executives in roles of revenue generation, or someone with a couple of years of experience in digital media marketing. The course will teach you to effectively use digital media and new age platforms to advertise and promote your hospitality products and engage with the target audience to generate valuable buzz and interaction around their value chain. Pursuing this course will not only provide hospitality marketers with a distinct addition to their resumes but equally impeccable skills as well.
Instructor: Chris Anderson, Bill Carroll, Sheryl Kimes
Benefits: 1) Learn how to do digital marketing for hospitality businesses 2) Learn from experienced faculty members 3) Assignment-led course curriculum
How to Apply: Sign up to e Cornell, pay for the course by entering your personal details
Duration: 3 months
Fee: $770 per month
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5. Growth Marketing Certificate
Unlike old age advertising and marketing, today’s marketing is not driven in a vacuum. This one of the digital marketing courses by Cornell University will teach the students to approach marketing in the data-driven digital world in the right way. They will also get accustomed to the idea of growth marketing and create cost-effective campaigns.
Instructor: Clarence Lee
Benefits:1) Understand what’s growth marketing, 2) Understand how to use AI in marketing.
How to Apply: Check e Cornell, sign up with your details & pay the fee
Duration: 2 months
Fee: $950 per month
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6. User Experience Design
In a world where digital products are on an exponential rise, the need to ensure and quantify user experience is not only crucial but a foundational aspect. So, if you are looking for online diploma courses or certificate courses to learn user experience design, this course is for you. This is one of the excellent digital marketing certification courses combining aspects of user experience design and marketing in the most robust way. The course focuses on collecting data insight into the target audience, and the designing aspect teaches interface design using those insights to build the best product. Those who apply for this course will find a unique footing in the industry with highly rewarding designations.
Instructor : Gilly Leshed
Benefits: 1) Learn UI/UX design basics 2) Learn how to do design audits
How to Apply: Go to e Cornell, check the course page and pay for the course
Duration: 5 months
Fee: $650 per month
Also read: UI UX Course
7. Marketing strategy
Strong business decisions require a robust strategy to follow. This one of the Cornell University digital marketing courses is designed to deliver marketing strategy knowledge that inspires brave and revolutionary business decisions while keeping the risk exposures to reasonable levels. The course is built for working professionals and provides them with digital media insights about their product to their decision-making process.
Instructor: Doug Stayman
Benefits 1) Learn how to formulate a marketing strategy 2) Create and communicate your brand’s ideology easily
How to Apply: Check the e Cornell, access the course page & make the payment
Duration: 3 months
Fee: $650 per month
Also read: Online Marketing Strategy Courses & Certifications
8. Digital Photography
Digital media is a thoroughly visual medium. It is because of the surge in content and the dwindling attention span of the audience that makes content creators and marketers use a variety of visual tools to make them stand out. In this amongst the best digital marketing online courses, learners will heavily focus on the photography aspect that commands high attention and engagement in the digital world. The digital marketing classes in this course will be directly linked to the aspects of digital photography and its crucial role in internet marketing.
Instructor: Barry Perlus
Benefits: 1) Learn the basics of digital photography 2) Develop a professional-level workflow for you
How to Apply: Go to the course page on e Cornell, pay for the course access and get access to the content
Duration: 4 months
Fee: $265 per month
Also read: Digital Photography by Devi Ahilya Vishwavidyalaya, Indore via Swayam
9. Brand Management
Brands may tend to seem to take them too seriously but their concern is valid as branding is deeply ingrained in our human behavior. This one of the digital marketing certification courses will teach the candidates the skills to manage a brand in a world that is more transparent than before and is heavily influenced by the presence of digital. Branding and marketing go hand in hand, so it makes complete sense to learn digital marketing from the perspective of brand management. This course is a great pick for brand managers, decision-makers, social media account managers, etc.
Instructor: Patti Mandel, Chekitan Dave
Benefits: 1) Learn about brand strategy & positioning 2) Learn about brand measurement and activation
How to Apply: Go to e Cornell, check the course and pay for it
Duration: 3 months
Fee: $650 per month
Also read: Online Brand Management Courses & Certifications
10. Web Design and Development
Having a website is very crucial to the company’s online presence and marketing campaign. This amongst the sought-after digital marketing courses by Cornell University will teach web design and development concepts and techniques. Front-end development, HTML, CSS, etc., are the aspects crucial to the user experience and these are taught in this course with hands-on experience. This is a great course for budding marketers and web developers to build themselves a distinguished skill set and resume.
Instructor: Kyle Harms
Benefits : 1) Learn about HTML & CSS 2) Using front-end frameworks
How to Apply: Check out the course’ e Cornell page, make the payment and access the course.
Duration: 3 months
Fee: $650 per month
Also read: Crash Course in Responsive Web Design (M) by Indian Institute of Technology Kanpur
11. Product Marketing
Marketing a product starts with understanding the target market first. In this one of the best Cornell University digital marketing courses, learners will get to know the complete process of product marketing. They will learn to analyze markets on a variety of levels, work on the design to fit the market gap and work around pricing to stay relevant. They will also acquire skills to build experience through the product and work towards making an automated sales channel for the product.
Instructors: Vithala R. Rao, Justin Johnson, Doug Stayman
Benefits: 1) Learn about doing competitor analysis, 2) Analyze market research
How to Apply: Go to e Cornell, pay for the course and access the course
Duration: 2 months
Fee: $750 per month
Also read: Online Product Management Courses & Certifications
12. Corporate Communication
Creating a consistent perception of the company amongst all audiences is an essential task that needs to be carried out. Corporate communication deals with this image management aspect of businesses and plays a crucial role in marketing. This is one of the best digital marketing online courses that will provide all the knowledge required by communication professionals to excel in corporate image management.
Instructors: Cathy Enz, Glenn Dowell, Risa Mish and 2 others
Benefits: 1) Learn to create a communication plan 2) Learn to communicate with various stakeholders
How to Apply: Go to eCornell, access the course page & pay for it.
Duration: 2 months
Fee: $950 per month
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13. Marketing AI
Think of this certification as a more technologically inclined course on digital marketing. As the world is immersing itself and the industry into the deeper ends of technology, it makes no sense to keep the processes of marketing aloof from it. This is amongst the excellent digital marketing courses by Cornell University that will let you learn digital marketing from the aspects of artificial intelligence and machine learning. You will also get to know about their implementation in everyday marketing tactics and the exceptional data-driven results that they bring in. With this course, you will be able to merge your skill sets using cutting edge technology and make them future proof.
Instructors: Clarence Lee
Benefits 1) Learn how to use AI in marketing 2) Learn how to formulate a performance marketing strategy
How to Apply: Access the e Cornell page, pay for the course & gain access to videos
Duration: 2 months
Fee: $950 per month
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14. Data Privacy Strategy Certificate
While data-driven marketing comes with a lot of perks, it also bestows a humongous responsibility upon marketers. Data privacy is a thing of the present that is being implemented by governments. This one of the digital marketing online courses focuses on making strategies in and around data privacy so that the business aspect of the company should never cross the ethical lines.
Instructors: Sachin Gupta, Matthew Schneider
Benefits: 1) Small size of class 2) 100% online course delivery 3) Understand the value of data privacy
How to Apply: Go to e Cornell’s website, check the page & make payment
Duration: 2 months
Fee: $950 per month
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15. Marketing Analytics
Digital marketing is a data-intensive task and that is being used as a positive factor by many businesses. But, the surge of data could also prove to be overwhelming as it requires proper comprehension. In this amongst the best Cornell University digital marketing courses, candidates will learn to properly analyze insights that they have acquired and build precise marketing strategies and campaigns around them. They will learn to use data to position brands, predict lifetime value and market response, optimize digital ads and campaigns, etc.
Instructors: Sachin Gupta
Benefits: 1) Assignment-led training 2) Learn how to measure customer preferences
How to Apply: Sign up on the e Cornell website, make payments & access the course
Duration: 3 months
Fee: $650 per month
Also read: Marketing Analytics by Symbiosis Institute of Business Management, Pune
16. Integrated Marketing 360
This is one of the most comprehensive digital marketing courses by Cornell University that will teach the students about marketing analytics, data-driven strategies, and other digital marketing tactics used by industry professionals. So, Enrol in this course and learn digital marketing in an integrated and well-rounded way to make your marketing resume stand out from the crowd.
Instructors: Clarence Lee, Doug Stayman, Rob Kwortnik & 1 other
Benefits: 1) Understand how different marketing tools & techniques work 2)Learn to create a digital marketing plan
How to Apply: Check the e Cornell portal, make the payment and access course content
Duration: 8 months
Fee: $500 per month
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17. PR Strategy
In today’s transparent and digital world, businesses need to be on their toes and always aware of what is being put out by them to be consumed and comprehended by the public. In this another one of the best digital marketing certification courses, candidates will learn all the aspects of Public Relations and how to effectively collaborate with specialized PR agencies to build a robust model.
Instructors: Amy Newman, Theo Mary Kara Manis
Benefits: 1) Understand the need for a PR strategy 2) Learn to formulate PR strategies
How to Apply: Visit e Cornell’s website, enter your email ID and name and make the payment.
Duration: 2.5 months
Fee: $770 per month
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Conclusion
Marketing and its sub-branches like branding, PR, communications, advertising, etc. are all very fundamental to business and economics as a whole. It is the channel between producers and consumers to know each other and hold a line of communication. With all our attention now being shifted to digital media, digital marketing is an equally important dimension of the sector. To make the best out of this booming industry and make a place for yourself in it, the aforementioned digital marketing courses by Cornell University will be the best step forward. You can also choose the best digital marketing online courses by making an online course comparison.
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Frequently Asked Questions (FAQs)
The e-learning wing of Cornell University, which is an Ivy League institution in the USA, is called eCornell. Their digital marketing online courses and certifications are quite popular considering that they have partnered with some of the best companies and individuals to provide best-in-class, relevant, and industry-ready education in the field of digital marketing. They use the latest course pedagogy with innovative teaching methods focused on the practical implementation of concepts taught in the courses.
Yes, eCornell has been recognized by the Human Resources Certification Institute, Project Management Institute, Foundation for Care Management, Commission on Dietetic Registration among others.
The top careers are as follows -
SEO expert
Paid Ads Manager
Social media marketer
Copywriter/Content Writer
Account Manager
SEM expert
Yes, you can learn new techniques associated with digital marketing and get a well-paid job after completing these digital marketing courses by Cornell University.
Yes, most of the courses are taught by faculty members from Cornell University.
You just have to enter your basic information and choose monthly or annual payment options, confirm if you are a new or returning student, make the payment, and post that, you can easily study these digital marketing certification courses on eCornell.
No, the courses are suitable for beginners too.
Yes, you will be given a certificate after completing the certification exam conducted by eCornell.
Yes, these courses have a lot of case studies, interactive quizzes, live sessions, assignments, and online tools that help make the learning process fun and easy to understand.
All the digital marketing courses by Cornell University are paid.
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